[A2k] WIPO's new Senior Management Team: New faces for Copyright, Development, Global Issues and Patents

Thiru Balasubramaniam thiru at keionline.org
Wed Sep 17 05:44:26 PDT 2014


WIPO's new Senior Management Team: New faces for Copyright, Development,
Global Issues and Patents

Submitted by thiru <http://keionline.org/user/6> on 16. September 2014 -

A long standing parlor game for WIPO insiders and observers during the
summer of 2014 involved guessing the composition of WIPO's new Senior
Management Team (the team of deputy director generals and assistant
director generals who form WIPO's cabinet). On 16 September 2014, the WIPO
secretariat laid this to rest by revealing the composition of the new WIPO
Senior Management Team
<http://www.wipo.int/edocs/mdocs/govbody/en/wo_cc_70/wo_cc_70_2.pdf> of
deputy director generals and assistant director generals. New faces in the
cabinet include: Mr. Mario Matus (Chile), Deputy Director General,
Development Sector, Mr. John Sandage (United States of America), Deputy
Director General, Patents and Technology Sector, Ms. Anne Leer (Norway),
Deputy Director General, Culture and Creative Industries Sector and Mr.
Minelik Getahun (Ethiopia), Assistant Director General, Global Issues
Sector. Returning cabinet members include: Ms. Wang Binying (China), Deputy
Director General, Brands and Designs Sector; Mr. Yoshiyuki Takagi (Japan),
Assistant Director General, Global Infrastructure Sector and Mr. Ramanathan
Ambi Sundaram (Sri Lanka), Assistant Director General, Administration and
Management Sector. In addition, Francis Gurry (WIPO Director General) has
proposed that Mr Naresh Prasad (India) who has served as WIPO's Chief of
Staff since 2009 be promoted to the rank of Assistant Director General. An
interesting aspect of these proposed cabinet appointments are that the
Director General has proposed that the term for these appointments are
explicitly linked with his mandate. Thus, the Director General proposes

the term of office of the incoming Deputy Directors General and Assistant
Directors General will start on December 1, 2014, and will expire on
September 30, 2020. However, should the term of office of the Director
General come to an end more than six months before its stated term on
September 30, 2020, the terms of office of the Deputy Directors General and
Assistant Directors General will end six months after the end of the
Director General’s appointment.

In terms of WIPO's cabinet, it has long been an unwritten rule that the
United States retain a cabinet post for either the Culture and Creative
Industries Sector (copyright) or the Patents and Technology Sector; past US
deputy director generals include Rita Hayes (Copyright), Michael Keplinger
(Copyright) and James Pooley (Innovation and Technology). The replacement
of James Pooley (Innovation and Technology Sector) is American citizen John
Sandage who will be the Deputy Director General of the Patents and
Technology Sector (note the change from Innovation to Patents). According
to his biography, John Sandage is a career veteran of the United States
Department of State (1992 to 1998) who then moved to the United Nations
Office on Drugs and Crime in Vienna (1998 to the present). In his previous
capacity, Sandage served as Director, Division for Treaty Affairs at the
United Nations Office on Drugs and Crime (UNODC) in Vienna, Austria. Some
observers have pointed out that Sandage, a former State Department and
UNODC functionary is not considered a "USPTO insider". Sandage will oversee

WIPO’s programs on patent law, including advice on the development of
national legislation and patent systems; the Patent Cooperation Treaty
(PCT); and the WIPO Arbitration and Mediation Center. (Source:WO/CC/70/2

Anne Leer, a Norwegian national, has been appointed as Deputy Director
General of the Culture and Creative Industries Sector; she will oversee
WIPO's work on copyright and related rights and on communications. From
2005 to the present, Ms. Leer has been a producer and editor with the
British Broadcasting Corporation (BBC) in London. Leer is the author of two
books: 1) Masters of the Wired World, 1998 and 2) Welcome to the Wired
World, 2000. Her Wikipedia entry states:

Anne Leer is a strategist, operational manager, public speaker, government
advisor, and author. Leer also contributes articles to the newspaper press
and trade journals, and lectures at business schools. She has worked for
international media organisations such as Paramount, Oxford University
Press, BBC, and Financial Times/Pearson. (Source: Wikipedia

Ambassador Mario Matus, Chile's former Ambassador and Permanent
Representative (2005-2014) to the World Trade Organization (WTO), the World
Intellectual Property Organization (WIPO), the United Nation Conference for
Trade and Development (UNCTAD) and the International Trade Center (ITC) has
been appointed Deputy Director General of the Development Sector. His
portfolio covers

WIPO’s programs on coordination of the WIPO Development Agenda; cooperation
with African, Arab, Asia and the Pacific, Latin America and the Caribbean
countries and least developed countries (LDCs); and the WIPO Academy.
(Source: WO/CC/70/2

Ambassador Minelik Alemu Getahun, Permanent Representative of Ethiopia
(2011 to the present) to the United Nations at Geneva and
otherInternational Organization in Switzerland and Vienna, Ambassador
Extraordinary and Plenipotentiary to the Swiss Confederation and
(non-resident) to Austria, Hungary, Bulgaria, and Romania has been
appointed as Assistant Director General of the Global Issues Sector. He
will oversee WIPO's work on "traditional knowledge, traditional cultural
expressions and genetic resources; global challenges; building respect for
intellectual property; and relations with other intergovernmental
organizations." (Source: WO/CC/70/2

Ms. Wang Binying (China) returns as Deputy Director General, Brands and
Designs Sector. She will

administer the Madrid System for International Trademark Registrations; the
Hague System for International Design Registrations; the Lisbon System for
International Registrations of Appellations of Origin; and the
Organization’s programs on the law of trademarks, industrial designs and
geographical indications. (Source:WO/CC/70/2

Mr. Ramanathan Ambi Sundaram (Sri Lanka) returns as Assistant Director
General for the Administration and Management Sector. Mr. Sundaram will

all programs related to the administration and management of the
Organization, including Finance; Results, Budget and Performance;
Procurement and Travel Services; Information and Communication Technology;
Conference and Language Services; and Safety and Security and Premises and
Infrastructure. (Source: WO/CC/70/2

Mr. Yoshiyuki Takagi (Japan) returns as Assistant Director General, Global
Infrastructure Sector. He will oversee

WIPO’s programs on international classification systems and WIPO IP
standards; global IP databases (PATENTSCOPE, Global Brands Database);
international IP information services and institutions; and the
modernization of infrastructure and business solutions at IP Officesand the
establishment of common platforms such as WIPO CASE. (Source: WO/CC/70/2

The secretariat document (WO/CC/70/2) on the Senior Management Team notes
that 360 applications were received for the posts of Deputy Director
General and Assistant Director General; over two-thirds of the applications
were male and two-thirds of the applicants came from the regions of Africa,
Western Europe and Asia and the Pacific. What is striking is that no member
of the Senior Management Team hails from a member state of the European
Union. Of the 360 applications, this pool of applicants was winnowed down
to a field of 18 candidates. These candidates were invited to,

participate in a one-day assessment conducted by an external service
provider.The assessment focused on the competencies outlined on the vacancy
announcement such as managerial and leadership skills, communication skills
and accountability and included a mix of simulation exercises and an
in-depth interview. The Director General met with a senior representative
of the service provider ahead of the assessment to ensure that the
exercises were appropriately tailored to WIPO and covered all key elements.
Seventeen candidates participated in the assessment. (Source, WO/CC/70/2

In terms of the external service provider which assessed the short-listed
candidates, it would useful to know the identity of the company which
provided the assessments. On this the secretariat documents notes:

This external service provider is one of two external providers selected
recently through an international tender for the provision of assessment
services in the context of the enhanced professionalization of WIPO’s
recruitment processes. The two service providers were invited to submit a
proposal for an assessment tailored to this specific selection process and
one was selected by the Director General based on their suggested
methodology and the content of the assessment package which was very well
adapted to WIPO’s needs.

The WIPO Coordination Committee which meets from 22 September 2014 to 30
September 2014 is invited to approve the appointments of Mr. Mario Matus,
Mr. John Sandage, Ms. Wang Binying and Ms. Anne Leer as Deputy Directors
General and the WIPO Coordination Committee is "invited to give its advice
on the appointments as Assistant Directors General of Mr. Minelik Getahun,
Mr. Yoshiyuki Takagi, Mr. Ramanathan Ambi Sundaram and Mr. Naresh Prasad."

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