[Ip-health] FT: Uruguay defeats Philip Morris test case lawsuit

Thiru Balasubramaniam thiru at keionline.org
Fri Jul 8 15:35:31 PDT 2016


https://next.ft.com/content/1ae33bc8-454e-11e6-9b66-0712b3873ae1

Uruguay defeats Philip Morris test case lawsuit

Tobacco group was suing South American country for its strict regulations
on smoking


Benedict Mander in Buenos Aires

Uruguay has won a landmark lawsuit against Philip Morris International,
which was suing the South American country for its strict regulations on
smoking in what was seen as a test case for the tobacco industry.

Friday’s decision sets an important precedent for other countries
considering implementing similar legislation, with anti-tobacco campaigners
accusing Philip Morris of using litigation to scare others from following
Uruguay’s example.

“The attempts of the tobacco companies have been roundly rejected,” said
Uruguay’sPresident Tabaré Vázquez, an oncologist who has made the fight
against tobacco one of his flagship policies. “It is not acceptable to
prioritise commercial considerations over the fundamental right to health
and life,” he added in a televised address to the nation.

In its lawsuit at the World Bank’s International Center for Settlement of
Investment Disputes, which marked the first time a tobacco group had taken
on a country in an international court, Philip Morris argued that Uruguay
had violated terms of a bilateral investment treaty with Switzerland, where
it has its headquarters in Lausanne.

The world’s biggest tobacco company — whose annual revenues of more than
$80bn across 180 countries far exceed Uruguay’s gross domestic product of
closer to $50bn — claimed that a 2009 anti-tobacco law damaged its
intellectual property rights and hit sales.

Philip Morris — which has lost lawsuits in Norway, Australia and the UK —
opposed the Uruguayan anti-tobacco law’s requirements that graphic health
warnings cover 80 per cent of both sides of cigarette packets, and that
brands have a single image, thereby prohibiting sub-brands such as Marlboro
Red or Marlboro Gold. That forced Philip Morris to withdraw seven of its 12
brands from shops in Uruguay.

“We’ve never questioned Uruguay’s authority to protect public health,” said
Marc Firestone, general counsel at Philip Morris, who clarified that the
company had been complying with the regulations at issue in the case for
the past seven years. “The arbitration concerned an important, but unusual,
set of facts that called for clarification under international law, which
the parties have now received,” he added.

“This is a major victory for the people of Uruguay — and it shows countries
everywhere that they can stand up to tobacco companies and win,” said
former New York City Mayor Michael Bloomberg, who provided Uruguay’s
lawsuit with financial support. “No country should ever be intimidated by
the threat of a tobacco company lawsuit, and this case will help embolden
more nations to take actions that will save lives,” he added. Some
observers have remarked on the apparent irony that in 2013 Uruguay
legalised marijuana, which is due to start being sold in pharmacies this
month, while at the same time it is clamping down on tobacco. But others
say that Uruguay’s trailblazing efforts to regulate marijuana and tobacco
are consistent, arguing that both industries are insufficiently controlled.

According to health ministry figures, the number of Uruguayans who smoke
had fallen to 22 per cent of the population by 2014, from 35 per cent in
2005. The number of young smokers fell to 8 per cent in 2014, from 23 per
cent in 2006, when Uruguay became the first country in the region to ban
smoking in enclosed public spaces.



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